Entertainment anywhere, everywhere ! This is what ITTIAM set out to do when they started work on their Portable Media Assistant which would rival the best in the world at their game. Ittiam knew that the technology they had was top class and felt that they needed ID that was home grown and yet on par with the world. And all this a good one year before the IPOD video was launched. Amongst the scenarios that ITTIAM envisaged, the one that took highest priority was amount of storage followed by battery life. This portable media player was envisaged to record 4 hrs of movies and 8 hrs of music in default version. As this technology was developed prior to the emergency of solid state storage (which by the way is still inadequate), they outlined that one major requirement would be to keep the product as slim as possible, preferably slightly lower than an inch in thickness.
At Bang* we translated this need by creating an inside out approach by packaging the vitals in as less a volume as possible. We also felt that nothing should take the joy out of viewing and this would be possible only with an uncluttered fascia. By working with ITTIAM as if we were a part of them, we identified hardware such as subminiature scrolls and tact swtiches, multicolor LEDS which would be integrated to provide a truly world class viewing experience. We also used our extensive network of vendors across the globe to provide body parts of excellent build quality within tight time lines. The result, a truly world class product in terms of ID, fit and finish which came out as best of category in the BW-NID awards 2005.