We Inform, Ideate, Implement to roll out winning products and services time and again.


We get under the skin of the user to find out matters close to his heart, to understand cultural factors shaping his decisions. We do this through a combination of ethnographic field study techniques and qualitative analysis. We look for questions that need be addressed and are responsive to the user tailoring our efforts to address each unique opportunity individually.



We believe positive resonance occurs when the goals of the user are aligned with the business' efforts and the brand promise. And what better way then to bring all the stake holders together to create that a-ha moment. We conduct participatory workshops (Co-Creation)involving our designers, the end users and product development managers of our clients. These are no holds barred high energy sessions, the output of which we then analyse to give directions to our embodiment teams.


We identify from the ideas thrown up during our Co-Creation sessions features, services with the most traction and shortest time to market. These are assessed for the impact of technology, it's evolution and what is at hand to ensure that our products and services remain relevant and cost effective.
We believe in getting to a prototype for a full function design/ product/ interaction lab quickly. Fail Early. Prototype many times. Manage risks. Identify manufacturing partners and refine the design till it is ready for production. In this stage we look to prepare specific deliverables such as prototyping, manufacturing, inspection (and assembly) documentation.