set out to introduce world class technology at affordable prices, they found that virtually every other player in their price had a copy of older Scandinavian designs which were quite indistinguishable from one other. This convinced them that through ID they could create a product range that would demonstrate that their technology was indeed world class and help build the brand.
At Bang*, we felt likewise and knew one thing in our hearts, brand is the only thing that can be protected, technology cannot, even though there are patents etc. And brand had to be built through ID. With this newly designed Intra-Oral X-Ray for Skanray, we sought to break away from the stereotype boxy machines available in the market and help build brand recall. Using industry standard CAID tools and a diverse design talent at hand, we set about designing a Dental X-Ray unit that would inspire tactile feelings, be symbolic of dental imagery, demonstrate clarity of purpose and be affordable to manufacture. The result, a fresher looking aesthetically superior product that reassures the owners of being in possession of truly world class technology without leaving a hole in their pockets.