Product Engineering
Our engineering teams form close partnerships with stakeholders and in-house teams and are typically involved from early hypothesis and quick-turn proof of experience prototypes that define what comes next, to functional and production engineering for New Product Introduction. We understand the importance of a product vision to the brand, and push the boundaries to deliver next generation physical user experiences and engineering solutions.
 

Solar Power Storage

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BP Solarex aimed to address environmental and human issues by harnessing the limitless power of the sun and provide for last mile electrification where economic and geographic factors made conventional power supply nonviable. This project was to be unveiled in rural Africa which had sun through out the year and a geographic and economic situation which deprived many rural communities of affordable electric supply. BP Solarex came up with a scheme akin to prepaid mobile connections for providing electricity to these areas.

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Portable Media Player

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Entertainment anywhere, everywhere ! This is what ITTIAM set out to do when they started work on their Portable Media Assistant which would rival the best in the world at their game. Ittiam knew that the technology they had was top class and felt that they needed ID that was home grown and yet on par with the world. And all this a good one year before the IPOD video was launched. Amongst the scenarios that ITTIAM envisaged, the one that took highest priority was amount of storage followed by battery life.

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Tea Vending Machine

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Tata Tea is the world's second largest manufacturer and distributor of tea. In the early part of the decade, as lifestyles became to get more modern, the beverages market witnessed two shifts. First, at home the consumer began to prefer more classic or traditional methods, while away from home, the consumer experimented with 'taste', choosing options that were new, sophisticated and more subtle. Both of these required a significant shift in the way in which Tea could be delivered in an organised way. It had to be fresh brew.

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Surgical Microscope Floor Stand

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BEL had a sturdy, reliable Surgical Floor Stand that was quite affordable to entry level doctors. Where it lacked was in design finesse required to communicate its value to an hitherto unexplored audience, the world export market. BEL looked to Bang* to deliver a solution that provided some improvement in terms of features and in looks rivalled the models in the world market.

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Beer Tap

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Our client came and gave us a brief; design something that will charge up my brand and that which you can be proud of. The scion of one of India's leading brewery families proposed to use this to promote his new brand of beer in pubs that were teeming with the drivers of India's economic boom. We looked hard and said what is it that comes charging at you, has a horn and makes you want to get out of the way. "The Rhino'. The rhino seemed just apt to be the muse for the new design that looked to shatter the status quo, so to speak.

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