PoS Terminal

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Computing for the Next Billion

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Wiwos Super

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Emerging Worlds

How can established Western brands appeal to the new kings and queens of consumerism, even as this consumerism involves basic needs? And how can they compete with sharp-elbowed rivals from the emerging world? This will be the greatest increase in consumer purchasing-power in history. First movers can’t simply rely on hogging the best distribution channels. The need is for firms to adapt to local circumstances— both in what they sell and also how they sell it. Indian consumers can be an odd mixture of ignorance and sophistication.

Portable Media Player

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Entertainment anywhere, everywhere ! This is what ITTIAM set out to do when they started work on their Portable Media Assistant which would rival the best in the world at their game. Ittiam knew that the technology they had was top class and felt that they needed ID that was home grown and yet on par with the world. And all this a good one year before the IPOD video was launched. Amongst the scenarios that ITTIAM envisaged, the one that took highest priority was amount of storage followed by battery life.

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