Automobile
Bang Design has a unique legacy and heritage in creating one of India's most iconic homegrown sports cars. We helped the creation and launch of India's first sports coupe built out of lightweight fibre glass in 1999.
Distinctive design is driving leading automotive players to create vehicles that respond to user and consumer desires - all in an unprecedentedly competitive marketplace. Bang Design's Automobile practice serves clients around the world with engagements spanning almost every major vehicle system, and user experience component group. Industry areas served include automobiles, trucks and buses, automotive distribution and retail experience, by focussing on competitive differentiation while steering toward value in driver and passenger experience. 
 
We have functional expertise in styling, product development, as well as branding, and retailing.  We also apply our unique insights from the technology industry, on the influence of new technologies - notably GPS and telematics, and mobile commerce - to innovate strategies, components of user experience, and new value services.